What you get
A brand identity that looks consistent and confident everywhere it appears: your website, your social posts, your pitch deck and your invoices. Not just a logo, but a system your team can apply without guessing.
Every identity I design includes a logo and wordmark, a colour palette, a type system, supporting graphic elements and clear guidelines that show how it all fits together. You also get templates for the things you will make most often, so the brand stays intact long after the project ends.
Brand and website, together
Most branding is designed for print first and then squeezed onto a screen. Because I design and build websites as well, I approach identity the other way round. Colours are checked for contrast and accessibility, logos work at favicon size and in a mobile header, and type choices are tested as real web fonts before they are signed off.
That makes me a good fit for founders who want the brand and the website done together, by one person, without hand-offs between a branding studio and a separate developer.
How I build it
Branding starts with strategy, not sketches. Before designing anything, we agree on:
- Who your customers are and what they need to feel about your business
- How you want to be different from the competitors they are comparing you with
- The personality of the brand, in words, before we move to visuals
From there, I explore visual directions in Figma, refine the strongest one with you over two rounds of edits, and then build out the full system. If you want to prepare beforehand, my brand identity checklist covers the questions worth answering early.
Who it's for
- New businesses that need to look established from day one
- Companies rebranding ahead of a launch, raise or expansion
- Founders who want their brand and website designed together
What's included in every identity
- Logo and wordmark, with variations for light and dark backgrounds and small sizes
- Colour, type and graphic system, tested on screen as well as in print
- Brand guidelines PDF explaining how to use every element correctly
- Social and pitch-deck templates your team can edit
- A website-ready asset kit: SVG logos, favicons, social preview images and colour tokens
- A walkthrough of the guidelines and 30 days of free support after delivery
How the project runs
- A 30-minute call about your business, audience and ambitions
- A fixed-price proposal within a day
- Brand strategy: positioning, audience and personality
- Visual directions in Figma, with two rounds of edits
- The full identity system, templates and guidelines
- Final files, a walkthrough video and 30 days of free support
Timeline and pricing
Brand identity design starts from $800 and usually takes 2–4 weeks. The range depends on how many templates and applications you need. If you are pairing your brand with a website, I will quote both together in one fixed-price proposal.
I am based in Lagos, Nigeria, and work with startups and growing businesses around the world. If you are ready to build a brand people remember, start with a 30-minute call.
