Eric Boluwatife

Overview

This is my own brand, and the site you're on is built from it. I designed the identity first: a signature logo, a monogram, a palette and a type system. Then I built my portfolio on top of it, the same way I work for clients who want their brand and website done together.

The idea

I design, build and automate, and I wanted a mark that felt personal rather than corporate. The logo is my first name written as a signature, with BOLUWATIFE spaced out underneath so the full name still reads at small sizes. The E from the signature becomes a monogram that works on its own as an app icon, a favicon and a stamp.

The identity system

• Logo suite: primary signature lockup on light and dark, stacked version, plain wordmark and the E monogram
• Colour: signature violet (#7657FF), soft violet, a pale lilac background, near-black text and a muted grey for captions
• Type: Plus Jakarta Sans from regular to bold, with the line "Build. Design. Automate."
• Brand elements: an abstract violet shape for backgrounds, a signature line for accents and dividers, and a simple grid system
• Applications: app icons, business cards, a laptop lid, merch and building signage

From brand to build

On this site the brand runs through everything: the E app icon and signature lockup in the nav, the monogram printed at the top of every receipt, the violet neon sign and the lilac canvas behind it all. The "made to order" concept (ticket printer, order tickets and comment cards) sits on top of the identity without fighting it, because both were designed to work together.

The site itself is an Astro build with a Keystatic CMS, GSAP motion and an SEO setup with structured data, a blog and service pages. If you want the same for your business, a brand and a website that were designed as one thing, see my branding service or start a project.