Gild Beauty Bar

Overview

Gild Beauty Bar is a modern beauty studio offering expert skincare, lash and brow treatments, waxing, massage and professional makeup for men and women. This beauty salon website was designed to feel as refined and welcoming as the studio itself, and to make booking the easiest thing on the page. I designed and built it in Framer for the client.

The challenge

Gild offers a wide menu, from clinical facials and peels to lash extensions, brow enhancements and body waxing. Presented badly, that becomes a confusing price list. Gild's positioning is deliberately different, too: no ordinary beauty bar, no overdone trends, just refined treatments and real results. The site had to carry that confidence, help visitors find the right treatment quickly and keep a booking button within reach the whole time.

What I built

• A hero that leads with Gild's signature categories: lash extensions and lifts, brow shaping and tinting, clinical facials and peels, massage and body waxing
• A treatments index grouping skincare, eyelash, body waxing, brow and facial waxing, makeup artistry and brow enhancements
• Service cards that list individual treatments, so visitors can see exactly what is on offer
• A "Why choose Gild" section built around expertise, tailored care and visible results
• A feature for the Gild Collective memberships, Glam Pass and Gilded Glow, for regular clients
• A persistent "Book Now" call to action, plus About, Blog and Contact pages

Design & build

The direction is warm luxury: a soft gold accent, generous whitespace, elegant type and a calm rhythm that mirrors a premium treatment room. Motion is gentle, with subtle reveals rather than flashy effects, so the experience feels considered. I built the multipage website in Framer so the team can update treatments, posts and offers themselves, and tuned the layout for mobile, where most beauty bookings start.

What it delivers

Gild now has a site that looks and feels like the experience clients get in the chair. Visitors can understand the full treatment menu in moments, discover memberships designed for regulars and book without hunting for a link. The brand reads as premium but approachable, and the blog gives Gild a home for advice and updates that supports search visibility over time. Most importantly, every page is built to move people from browsing to booked.