Edvo

Overview

Edvo is a productivity app that keeps all your tabs, files, notes and ideas in one space, so you can find everything in seconds and get into flow. This SaaS landing page design project gave Edvo a launch site that makes the problem instantly recognisable and the next step obvious: join the beta. I designed and built it in Framer.

The challenge

Productivity tools are a crowded category, and most launch pages sound the same. Edvo needed to stand out in a few seconds, make its core idea land without a long explanation and turn curiosity into beta sign-ups. The page also had to serve different visitors at once: people ready to sign up, people who wanted to see the product first and existing users looking for a quick way to log in.

What I built

• A hero headline, "We're breaking out of tab hell", that names the pain in plain language
• A floating cloud of real-world app tabs (docs, chats, videos and dashboards) that shows the chaos Edvo solves at a glance
• Two clear actions side by side: "Join the beta" and "Watch Demo"
• Simple navigation to About, Features and Manifesto, plus a visible Login for existing users
• Feature sections that explain how Edvo brings tabs, files and notes into one place
• A repeated beta call to action so sign-up is never more than a scroll away

Design & build

The direction is bright, friendly and confident: a clean white canvas, a signature violet accent and rounded, approachable shapes. The tab cloud carries most of the storytelling, so the copy can stay short. I built the landing page in Framer for speed, smooth interactions and easy edits, which matters for an early-stage product where messaging changes as the team learns from beta users.

What it delivers

Edvo now has a launch page that explains the product in one glance and gives every visitor a clear next step. The hero makes the problem relatable, the visual proves the point without a paragraph of explanation, and the beta and demo actions are always close at hand. Because it is built in Framer, the team can test headlines, update features and evolve the story as the product grows, without waiting on a developer.