Because

Overview

Because is a self-initiated SaaS concept: a decision log that listens where teams already work, in Slack, Linear, pull requests and docs, and turns each decision into a short record of what was decided, because of what, instead of what, and when to revisit it. Months later, anyone can ask "why did we…?" and get the answer with its sources. I designed and built a 10-page marketing site covering the product, use cases, integrations, pricing, security, a changelog, about and a sign-up flow.

The challenge

Decision logging sounds like admin, and nobody buys more admin. The site had to make an invisible problem feel real, the hours lost re-arguing old decisions and the context that leaves with people, and show that Because does the writing for you rather than adding another tool to keep up with.

What I built

• A hero and product story built on real-looking records from a sample team, so visitors see exactly what Because writes and where each line came from
• A product page with a jump navigation that walks through capturing, recording, asking and revisiting decisions
• Use cases by team, an integrations directory, pricing with a plan comparison and a security page
• A changelog and about page that make the product feel alive and accountable
• A sign-up flow as a short stepper, with a sign-in variant
• Smooth page-to-page transitions and small, purposeful motion on the key visuals

Design & build

The look is deliberately quiet: Instrument Sans throughout, set narrow for headlines, on a cool off-white canvas with near-black ink. One highlighter yellow does all the emphasis, as marker swipes behind key words and as a crisp offset shadow on cards, so the eye always lands on the reasoning. It is a fast static build with a single type scale and spacing system, eased motion that respects reduced-motion settings, and layouts tested from small phones to large desktops.

What it delivers

Because shows how to sell a quiet, behind-the-scenes product with clarity: in a few seconds visitors understand what it captures, what it writes and why it saves time, and every page moves them a step closer to signing up. It's a complete multipage website for a SaaS launch.